News & Media

Read about Xoanon industry insights, events and news.

White paper in cooperation with Ovum


Beyond Big Data:

Understanding progressive mobile consumers in emerging markets

The Ovum white paper was released in relation to the AfricaCom conference and exhibition in Cape Town the 15th-17th November

As key facilitators of their customers’ digital and mobile lifestyles, telecom operators generate a huge amount of valuable customer usage data which, if analyzed in the right way, can unlock valuable insights into consumer and market dynamics in the TMT sector. This is particularly important in emerging markets, such as Nigeria, where rapidly evolving digital consumer habits are driving change in the market. Ovum analyses the results and finding of a recent project to derive new, actionable insights into consumer behavior through lifestyle-driven segmentation analysis of its customer data.

Download Beyond Big data white paper

Xoanon at Mobile World Congress 2016


MWC 2016 in Barcelona:

Xoanon will be present at Mobile World Congress the 22nd – 25th of February.

In partnership with Business Sweden, Xoanon will be present in the Swedish pavilion, located at 7E41.