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White paper in cooperation with Ovum
Beyond Big Data:
Understanding progressive mobile consumers in emerging markets
As key facilitators of their customers’ digital and mobile lifestyles, telecom operators generate a huge amount of valuable customer usage data which, if analyzed in the right way, can unlock valuable insights into consumer and market dynamics in the TMT sector. This is particularly important in emerging markets, such as Nigeria, where rapidly evolving digital consumer habits are driving change in the market. Ovum analyses the results and finding of a recent project to derive new, actionable insights into consumer behavior through lifestyle-driven segmentation analysis of its customer data.
Xoanon at Mobile World Congress 2016