WE GIVE YOU THE WHAT AND WHY – AND MAKE YOUR SEGMENTATION MODEL COME ALIVE
Advancements in technology are changing the scene. Consumers get increasingly connected and leave data traces of their consumption behaviour through their mobile phones, wearables, cloud services, cars, methods for mobile payments and more. However, all this data alone is not as rich as you might think. It explains what people are doing, but reveal little about why.
A combination of rich consumer insights, market research and big data provides a significantly increased value – you get both the what and the why. Segmentation linked to transaction data and various behavior characteristics is powerful and rich data. It allows information to flow across organization silos and creation of specific campaigns to selected target groups – increasing segmentation knowledge, campaign hit rate and customer experience.
UNIQUE APPROACH TO SEGMENTATION
With Xoanon Analytics unique approach to segmentation, combined with the analytical tools that allow you to go beyond reactive business reporting. Our approach is uniquely process-oriented and ensures the agility to adapt to your future needs. We call it bridging.
Just like any segmentation, the process of bridging starts with a customer base study on a significantly sized and representative customer base sample. These customers are surveyed with a very short, effective, interactive and adaptive survey tool connected to our cloud based big data analytics engine.
Based on survey responses and customer transactional data, we model the data to combine segmentation insights and customer base behavior to predict each individual customers position in a market map.
Spending time and money to create a strong segmentation model is important.
It does not only give information on the market size and potential customers, but how to communicate and what their significant segment attributes are.
With Xoanon’s segmentation approach, an existing segmentation model can be enhanced, or we can create a new and unique model in collaboration with you and our market research partners.